Sign Up

Privacy Policy

Effective Date: July 31, 2025
Last Updated: July 31, 2025

Public Strategies, Inc. dba Family Expectations (“FE,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy describes how we collect, use, share, and safeguard information when you visit our website or interact with our digital services.

1. Information We Collect

When you access or use our website, we may collect certain information automatically or through forms you voluntarily complete.

a. Device & Browser Information

  • IP address
  • Browser type and version
  • Operating system
  • Device type (mobile, desktop, tablet)
  • Language preferences
  • Screen resolution

b. Location Data

  • Approximate location derived from IP address (city, state, country)

c. Website Interaction & Behavior

  • Pages visited
  • Time spent on each page
  • Clicks, scrolls, and form interactions
  • Entry and exit pages
  • Session duration
  • Heatmap and session recordings (if applicable)

d. Traffic Source / Referral Information

  • Referring URLs
  • Campaign tags (UTM parameters)
  • Source (e.g., search engine, social media, ads)

e. Advertising & Retargeting Data

  • Ad impressions and clicks
  • Conversions and post-ad engagement
  • Interest-based behavior
  • Retargeting/remarketing identifiers

f. Contextual & Behavioral Data

  • Content viewed
  • Frequency and timing of visits
  • Engagement patterns

g. Form Data (Voluntarily Submitted)

  • Name
  • Email address
  • Phone number
  • Any other fields submitted via forms

h. Consent Preferences

  • Cookie consent choices
  • Privacy settings selections

2. How We Use Your Information

The information we collect is used to:

  • Improve website functionality and user experience
  • Analyze and understand site usage and engagement
  • Deliver personalized content and advertisements
  • Execute retargeting campaigns
  • Optimize marketing strategies and track campaign effectiveness
  • Respond to your inquiries or requests

3. Tools and Technologies We Use

We utilize a range of technologies and third-party platforms to collect and process data:

  • Google Analytics – for understanding website traffic and user behavior
  • Google Ads / Display Network – for running advertising and retargeting campaigns
  • Meta Pixel (Facebook/Instagram) – for tracking ad interactions and optimizing social media campaigns
  • Basis Technologies – for programmatic and contextual ad targeting
  • Other AdTech and Analytics Providers – as needed for campaign delivery and measurement

These services may collect information independently and combine it with other data they possess.

4. Cookies and Tracking Technologies

We use cookies and similar technologies (e.g., web beacons, pixels, analytics tags) to enhance your experience and support our operations. These tools allow us to:

  • Remember your preferences
  • Analyze performance
  • Deliver tailored advertising

By using our site, you agree to our use of cookies. You may disable cookies via your browser settings. In jurisdictions where required, we display a cookie consent banner with options to accept, decline, or customize settings.

5. Data Sharing and Disclosure

We do not sell your personal information. We may share anonymized or aggregated data with trusted partners for performance analysis and ad targeting. In certain cases, we may disclose information:

  • To service providers who assist in operations
  • To comply with legal obligations
  • In connection with business transfers (e.g., mergers)

6. Your Choices and Controls

You can manage or opt out of data collection for advertising purposes:

You can also configure your browser to reject cookies or notify you when cookies are used.

7. Data Security

We implement appropriate technical and organizational measures to safeguard your information from unauthorized access, alteration, or disclosure. However, no internet-based service is 100% secure, and we cannot guarantee absolute protection.

8. Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children. If we become aware that we have collected such data, we will delete it promptly.

9. Updates to This Policy

We may update this Privacy Policy periodically. We will post changes on this page with a new effective date. We encourage you to review the policy regularly.

10. Contact Us

For questions about this Privacy Policy or our data practices, please contact:

Family Expectations (FE)
3 E. Main St.
Oklahoma City, OK 73104
(405) 639-2054

3 E. Main, Oklahoma City, OK 73104

(405) 639-2054

© 2025 Family Expectations
© 2025 Public Strategies. All rights reserved.
This website is supported by Grant Number #90ZB0016 from the Office of Family Assistance within the Administration for Children and Families, a division of the U.S. Department of Health and Human Services. Neither the Administration for Children and Families nor any of its components operate, control, are responsible for, or necessarily endorse this website (including, without limitation, its content, technical infrastructure, and policies, and any services or tools provided). The opinions, findings, conclusions, and recommendations expressed are those of the author(s) and do not necessarily reflect the views of the Administration for Children and Families and the Office of Family Assistance.